WE’RE DOING CONSTRUCTION

PLEASE IGNORE THE DUST

****Bear with me while I update my work! Lots of exciting things to come.

S & P Global

Seek & Prosper

Brand Transformation

Branding

Design

Film

Print

OOH

Digital

Social

After a major merger, S&P Global felt demand for their first ever marketing and brand campaign. They wanted to prove that S&P Global stands for something beyond the stock market. We were given the opportunity to totally transform how S&P Global is perceived by the general public.

So, what does S&P stand for?

“Seek & Prosper” became the exhilarating redefinition of what the brand stands for. Turning an old time name into a meaningful motto and making a brand out of a business.

S&P Global. Seek & Prosper

Our goal was to inspire the visionaries of the world to dive deeper….quite literally.

We curated adventurous stories for 3 divisions of S&P Global.

Risk, Private Markets and Energy Transition.

Beekeeping as the metaphor for Risk

Cave exploration as the analogy for finding value in Private Markets

Skydiving as the representation of the ever-changing winds of Energy as we know it

Working with a media team, we launched print and digital assets featuring hero portraits (of REAL S&P employees!!) to represent each division

The campaign ran across TV, print, digital and social in over 30 markets in publications like The Wall Street Journal, Financial Times, CNN, Bloomberg, and Forbes.

WE’RE DOING CONSTRUCTION

PLEASE IGNORE THE DUST

S & P Global

Seek & Prosper

After a major merger, S&P Global felt demand for their first ever marketing and brand campaign. They wanted to prove that S&P Global stands for something beyond the stock market. We were given the opportunity to totally transform how S&P Global is perceived by the general public.

So, what does S&P stand for?

S&P Global. Seek & Prosper

Our goal was to inspire the visionaries of the world to dive deeper….quite literally.

We curated adventurous stories for 3 divisions of S&P Global.

Risk, Private Markets and Energy Transition.

Working with a media team, we launched print and digital assets featuring hero portraits (of REAL S&P employees!!) to represent each division

The campaign ran across TV, print, digital and social in over 30 markets in publications like The Wall Street Journal, Financial Times, CNN, Bloomberg, and Forbes.

Agency : Reit

Team :

Liz Reitman - Principal / Creative Director

Bruce Grover - Copywriter

Laurel Ames- Sr. Art Director / Sr. Designer

Johanna Villegas- Sr. Art Director / Sr. Designer

Elizabeth Hajny- Designer